Navigate through today’s wild innovation frontier is difficult enough. For companies large and small, it can be even harder to tell the right story about why your offering matters.

Even the largest enterprises struggle with dissonance across their communications and marketing programs. And in today’s AI era, where the story is changing almost every day,
your engineers, product managers, and more importantly, your audience aren’t likely on the same page.

In today’s complex marketing landscape, the challenge of maintaining consistency in your messaging is all too real. When stakeholders, employees, and external audiences aren’t aligned it leads to confusion, inefficiency, missed opportunities and competing resources.

Over the past two decades, I’ve been telling  stories about technology’s transformative power, working with pioneers in cloud, data, AI + machine learning and quantum computing across diverse industries.

With experience as a senior editorial strategist and creative content director during the emergence of AI and more recently, generative AI, I’m recognized for spearheading thought leadership campaigns, voice of the customer video series, and event content.

For organizations such as IBM and VMware, I’ve drawn on narrative skills to craft compelling stories showcasing vision, strategy, and digital transformation leadership.

I take pride in curating powerful customer voices across all communications channels that bring together important themes such as trustworthy AI, sustainability, and women in technology leadership. My ability to collaborate with cross-functional teams is evident in my portfolio, from extensive, research-based thought leadership to main-stage keynotes. 

Learn about me and my work with AI on this podcast. 

I’m dedicated to articulating your company’s transformative mission to ensure a distinct narrative flows consistently, returning the audience to the core essence of the story. 

I start by defining a compelling narrative that speaks to the heart of your brand and mission, ensuring everyone is on the same page. Through careful orchestration, I’ll synchronize your brand message across storytelling formats, channels and voices, delivering a consistent and impactful brand experience. 

Services:

• Alignment Workshops: Leading workshops that bring your team together, fostering a sense of shared purpose in conveying your brand’s story.
• Connected Communications: Coordinating your storytelling teams to deliver a singular, resonant message to your audience.
• Content Creation With a Unified Voice: Writing and production of materials such as executive blogs, keynote presentations and customer videos that embody your unified voice.
• Harmonizing 3rd Party Voices: Building amplification efforts to ensure customers,  influencers and partners tell the right story at the right time, enhancing your brand’s reach and resonance.

⭐️ ⭐️ ⭐️ ⭐️ ⭐️

“Jennifer brings a passion for customer storytelling that has driven outstanding results for VMware. Her work has run the gamut from orchestrating memorable, live conversations onstage with execs from Audi, City of Las Vegas and S&P Global — to emotive, high-impact videos focused on brands like Siemens Healthineers, S&P Global and Suncorp.”

—Ben Phillipps, Vice President, VMware Executive Communications and Company Narrative

---

⭐️ ⭐️ ⭐️ ⭐️ ⭐️

“…She’s led several high-profile projects, on major stages for VMware, helping build impactful customer videos which didn’t just talk about product use, but also made you care about how that shapes their business, and their customer’s lives. Along with her powerful storytelling, she’s been a strong partner, keeping our team a vital part of the conversation in meetings that we might not be in the room for, and helped drive internal processes to get the best out of our customer storytellers.”

—Erin O’Quinn, Global Customer Advocacy Director, VMware

⭐️ ⭐️ ⭐️ ⭐️ ⭐️

“…With her commitment to empowering teams and developing cutting-edge initiatives, Jenn is an invaluable strategic asset for any communications and marketing organization looking to harness the power of AI. I enthusiastically recommend her creative leadership and collaborative spirit.”

—Michelle Moore, Senior Manager, VMware Brand Content

---

⭐️ ⭐️ ⭐️ ⭐️ ⭐️

“…Jenn weaves her strategic vision and remarkable depth of knowledge of important CXO issues like AI ethics, trustworthy data, and unbiased data analytics into the editorial and assets she creates…Jenn is a brilliant coach and collaborative colleague. She is an inspiration and muse to those fortunate to cross her path and a force for organizations seeking to take editorial and content to the next level.”

—Susan Minor, IBM Data and AI, Voice of the Client Program